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> In the corporate world everything is about money.
Not really, unless you work at Enron.
In the general corporate world, "Good Will" is huge. It doesn't show up directly on the balance sheet, but if you have a lot of good will, customers order more from you and if a superior competitor comes along or if you mess up, customers don't just jump ship. They stick with you until you get back on your feet again.
Apple, for instance, is a company that has a lot of good will for both users and developers. It was only because of that good will that Apple was able to move from MacOS9 to OSX and change platforms from PowerPC to Intel. If Apple didn't have such strong good will, it would be dead now because those changes were by no means seemless nor cheap.
It's also a reason why companies invest in ROR (Return on Relationship). New customers are an order of magnitude more expensive to get than old customers, so it make a lot of financial sense to ensure that your old customers have a lot of good will towards you, even if you have to forgo trying to "milk these cash cows".
Edited 2006-11-22 23:58




Member since:
2006-01-01
/*Not everything is about money.*/
In the corporate world everything is about money.
Edited 2006-11-22 22:25