Linked by Thom Holwerda on Tue 9th Jan 2007 19:04 UTC
Apple At the MacWorld conference in San Francisco, After the usual words of praise about the iPod+iTunes and the smoothness of the transition to Intel, Apple announced several new products. Surprisingly, nothing was said about new Macs or Leopard. The keynote speech started at 17:00 GMT. Read on for the details.
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RE: What's with the Mac and OSX?
by MacTO on Tue 9th Jan 2007 20:41 UTC in reply to "What's with the Mac and OSX?"
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> Microsoft is shipping Vista in January, wouldn't have a big announcement made sense?

To this comment, and the one about the announcements being more appropriate for CES. Think of it this way:

At MacWorld, Apple has center stage. So they can make their announcements without fighting over the noise of other vendors. So it's better to announce at MacWorld.

And even though Apple would receive disproportionate press (in relation to their marketshare) if they announced 10.5 stuff now, they would still be fighting over the noise generated by Vista. So it is better to discuss 10.5 a couple of months after Vista is on the shelves.

As for Apple Computer Inc. becoming Apple Inc., well, it's a sad day. It isn't sad because they dropped the word (because let's face it, most people just talked about "Apple" anyway and they are more of a consumer electronics company these days anyway). It is sad because Apple feels that they have to drop a part of their history.

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