Linked by Eugenia Loli-Queru on Sat 13th Jan 2007 23:36 UTC
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Member since:
2005-08-07
>I didn't pay attention when the iPod was introduced, but >is this coyness about the product contents typical of >Apple?
I think it is. Apple's business model is :
1) "reinvent" a device
(take a device, give it a beautiful case and design the UI in the most logic/easy/user friendly way possible)
2) pre-announce the device (but don't sell it yet) and make people speculate/speak about the device with passion and for months before it is sold.
-> great publicity and it creates an urge to buy it...
(people will wait in queus for it)
3) when you begin to sell it, there will be long queues of people that wil have been waiting for it to be sold for weeks. And the numbers of sales will be high in the first days.
-> some more free publicity....it prints into the minds of the people that the device is THE THING TO HAVE, THE PRESENT TO MAKE...
4) The more sale Apple does, it's famous as a company of beautiful working high quality devices...
And that leads to profit.
Seems to me like they succeeded with phase 1 and 2 for the iphone.
If I were Apple, I would use the feedback provided by the speculation about iphone (free great market study) to
decide what will be and won't be in the first generation iphone whent it is sold.
Now, if I was another company, I would use what I saw of the Apple presentation to improve my phone line (-> i.e. improve the UI...the design of the other phones is already good enough) and make them better than Apple's products. (yet you won't have the publicity...and there is the beautifully sync to the os matter that is difficult to counter with windows...)
Learn and improve upon it