Linked by Thom Holwerda on Tue 6th Feb 2007 21:58 UTC
Ever since Apple launched its 'Get a Mac' campaign, with the accompanying 'I'm a Mac - and I'm a PC' ads, lots of people have voiced their opinions on the campaign; the content has been discussed, the actors, the humour; however, relatively little has been said about the actual goals - and consequently the effectiveness - of the campaign.
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Member since:
2006-02-04
I'm not so sure Apple pulled it off. The branding that is. My dad saw one of the ads the other day and he said the ad portrayed the mac as being hip and cool while the PC was a practical buisiness tool. Made him want to stick with PCs.