Linked by Thom Holwerda on Wed 7th Feb 2007 22:20 UTC
Apple plans to crank up the anti-Vista rhetoric at its international chain of retail stores later this week, the latest move in a broader bid by the Mac maker to undermine the new operating system release from rival Microsoft. The campaign, set to get underway this Saturday, will include new store displays and employee t-shirts gently mocking Vista as little more than a washed-up attempt at a modern operating system, those familiar with the matter say. In a multi-page training manual made available through the company's internal retail system this week, Apple challenged its employees to learn and tout the Mac's many existing advantages over Vista-equipped Windows PCs.
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RE[4]: OS X challenge to Vista
by jayson.knight on Wed 7th Feb 2007 23:16
in reply to "RE[3]: OS X challenge to Vista"
Member since:2005-07-06
"Part of 1 & 2 is to grow marketshare, by making better products and selling them better, not to beat Microsoft."
That's interesting...all of their "switch" ads definitely made me think otherwise. Beating Vista seems to be very high (if not number 1) on their list right now.
Member since:
2005-11-10
How profitable your competitors are, should not dictate how profitable you are; you alone dictate how profitable you are. Apple don't need more marketshare than Windows. This is a delusion to think that that is Apple's perogative. Apple's goals are 1) stay profitable, 2) grow that profitability. Part of 1 & 2 is to grow marketshare, by making better products and selling them better, not to beat Microsoft.
Microsft however wake up in the morning and all they do is concern themselves with how to keep hold of the marketshare they have, anyway possible, legal or not.