Linked by Thom Holwerda on Wed 7th Feb 2007 22:20 UTC
Apple plans to crank up the anti-Vista rhetoric at its international chain of retail stores later this week, the latest move in a broader bid by the Mac maker to undermine the new operating system release from rival Microsoft. The campaign, set to get underway this Saturday, will include new store displays and employee t-shirts gently mocking Vista as little more than a washed-up attempt at a modern operating system, those familiar with the matter say. In a multi-page training manual made available through the company's internal retail system this week, Apple challenged its employees to learn and tout the Mac's many existing advantages over Vista-equipped Windows PCs.
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Member since:
2006-01-16
I just recently purchased Apple products. I have always heard a lot of talk about Apple's marketshare, but I think there is a real problem with the analogy. Apple tends to support their old hardware and software much longer that PC vendors. In addition, the people who use the hardware/software don't easily or needlessly upgrade. The marketshare figures do not include those who hold onto their hardware for extended periods. The assumption that so few people use Apple products doesn't take into account how many people fall so in love with their Apples that they don't trade them in or give them up. I am amazed at the short-sightedness of the computer markets. Rather than being excited about how many people are using computers we're only excited about new sales. I guess it is unfortunate that computers aren't like cars where they have to maintian registration if they are used....sure would clear up a great deal.