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Forgive me for playing devil's advocate here, but technically that did happen.
Apple Computer no longer exists.
And from the ashes rose Apple. Just Apple.
Yes, I know, the distinction.... it's alot of splitting hairs. But Apple's core business just isn't computers anymore. It's Ipods and music downloads.
Finally, the name reflects reality.
Based on what evidence? their computer shipments are growing at double digit rates, yes they're selling more iPods but that is due to the cheap, disposable nature of them, they're upgraded along more willingly than say a computer which costs around 3 times the amount.
So far from my tracking of Apple they have gone from shipping *only* 4million Macs per year to a situation where they're going to get to 8million soon and continue growing.
I have to admit, I've always been a fan of the vertical model - it may not be the 'cool' thing for the wall street types who seem to have wet dreams over buzz words but it seems that if you look at the companies who focus on the customer and market their products to buggery rather than blathering on about so-called 'new business models' are the ones which succeed in the end.
Edited 2007-03-03 00:03







Member since:
2006-04-03
Remember what the Dell CEO once said about Apple? Guess maybe he should refer to his own company!
"Shut it down and give the money back to the shareholders"