Linked by Thom Holwerda on Mon 30th Apr 2007 22:27 UTC, submitted by editingwhiz
Ubuntu, Kubuntu, Xubuntu "Officially, Dell hasn't said a word yet about which Linux it will be preloading on its desktops and laptops. Several sources within Dell, however, have told that Dell's desktop Linux pick is going to be Ubuntu. While unable to confirm this through official Dell channels, we have heard the same story now from several internal Dell sources. They tell us that the computer giant will be preinstalling the newly released Ubuntu 7.04. These systems will be released in late May 2007."
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The great thing about Ubuntu is that it doesn't need to be advertised. The Logo is easily recognizable, the slogan is easy to remember. They name the dev versions of the distro something catchy, and funny. The advertising and marketing behind Ubuntu is word of mouth. People are generally excited about the distro. How can Dell not try to tap into that.

Step out of your geek-verse for a second and walk up to 20 random people on the street (unless you live in Silicon Valley of course :-P), show them the Ubuntu logo, and ask if they know what it is. You'll be lucky to get a single yes. When I mention advertising, I'm talking about advertising to the 99.5% of people that don't read sites like OSNews and Slashdot, and who also think Linux is a laundry detergent. Dell has 2 choices:

1) Don't advertise, and target that very small percentage of people who are familiar with Linux and Ubuntu and would be interested in their product. If this happens (which is very likely), then, like I said, they are simply doing this to please a small subset of customers.

2) Advertise to Joe User, and I simply don't see this happening. Too many support issues and customers that are pissed off when they buy a program at the store and it doesn't work. Apple has stores dedicated to selling hardware and software specifically for Macs, and I've still seen this exact same thing happen with Mac using friends. In my home city, I don't know of a single store that specializes in Linux that sells consumer level Linux software. F/OSS is lacking in some essential areas (I'm a big Apple supporter, and I'll concede Apple is lacking in some of these areas as well), such as tax software, CAD software, Photoshop, etc etc.

Reply Parent Score: 5

llanitedave Member since:

"In my home city, I don't know of a single store that specializes in Linux that sells consumer level Linux software. "

Ummm.... Could that be because it's free?

Reply Parent Score: 1

Stock Member since:

You say that advertising to Joe User wont happen but I think Dell will strike a middle ground. I've been seeing Dell appear at the top of Google advertising whenever I type in "Linux Laptop" for about the last month.

Yes they're targeting people who know about Linux but maybe they want to catch the market who is desperate to get away from Vista and they're looking at Linux and Apple as options. Only one of those lets Dell keep their customers.

Reply Parent Score: 1