Linked by Thom Holwerda on Wed 2nd May 2007 19:19 UTC, submitted by DevL
Apple Steve Jobs writes about Apple's efforts to become a more enironmental friendly company. "Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well." Among other things, Apple will introduce LEDs in displays to Macs this year.
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RE
by stew on Wed 2nd May 2007 21:22 UTC in reply to "RE"
stew
Member since:
2005-07-06

Any progress is good progress.

What is your criteria for measuring? How do you tell what's good? A higher GDP? Happier people? Healthier people?

Reply Parent Score: 1

RE
by Luminair on Wed 2nd May 2007 21:37 in reply to "RE"
Luminair Member since:
2007-03-30

I know where you are going with that question, but you are way off topic.

Take a look at the root post. He's talking about green products damaging the environment "a tiny, tiny bit less."

It doesn't take a rocket scientist to see that damaging the environment a tiny, tiny bit less is better than continuing to damage it the same as before. The end.

Reply Parent Score: 3

RE
by Kroc on Wed 2nd May 2007 22:21 in reply to "RE"
Kroc Member since:
2005-11-10

Oh don't get me wrong; I think what Apple are doing is great. But I'm pointing out that consumers shouldn't think that because something is labelled "green" that they are saving the planet. They are not, instead mearly damaging it less.

Reply Parent Score: 2