Linked by Thom Holwerda on Wed 2nd May 2007 19:19 UTC, submitted by DevL
Apple Steve Jobs writes about Apple's efforts to become a more enironmental friendly company. "Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well." Among other things, Apple will introduce LEDs in displays to Macs this year.
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RE: Big and small issues
by ma_d on Thu 3rd May 2007 16:43 UTC in reply to "Big and small issues"
ma_d
Member since:
2005-06-29

I don't think you mentioned this but:

It's a sign from consumers that we want environmentally friendly solutions when we buy products that are commonly considered "green."

If you don't think big corporations are noticing than you haven't been watching tv; watch for "General Electrics" ads. Sure, they're probably lying through their teeth in the commercial and that's our fault if we believe them. But that's not a failure to communicate our wishes, that's us failing to be critical of advertising and corporate actions: A different problem.

If you want to criticize consumers for doing what they can to make things better then please do it elsewhere. I don't want to listen to your off topic drivel about how megalomania-mart is doing more damage than you are good: We can't solve all problems with one solution.

It's like slapping someone on the hand for calling 911 instead of giving CPR. They could have just walked away.

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