Linked by Thom Holwerda on Fri 4th May 2007 15:51 UTC, submitted by Almafeta
Microsoft Software maker Microsoft asked search engine operator Yahoo to re-enter formal negotiations for an acquisition that could be worth USD 50 billion, the New York Post reported on Friday. Microsoft is feeling increasing pressure to compete with Google, which plans to beef up its portfolio with a USD 3.1 billion buy of online advertising company DoubleClick. Earlier this week, Yahoo said it would buy 80 percent of advertising exchange Right Media for USD 680 million, increasing its stake in that company to full control. Microsoft currently trails both Yahoo and Google in the lucrative and growing business of Web search. Update:. The deal's off.
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RE: Hmm.
by borker on Fri 4th May 2007 18:42 UTC in reply to "Hmm."
borker
Member since:
2006-04-04

The social side of things is where I figure the desire from MS is also. I think one of the things that large corporations are incapable of at an almost genetic level is building good / desirable social software. Even some of Y!'s better examples are purchases, like flickr.

It would be interesting to see if MS would actually be able to maintain whatever communities they end up buying or if there natural desire to 'leverage' them would end up breaking them up. Unless they can actually hold these things together (more accurately: stay enough out of the way and let them hold themselves together) then a purchase like Y! is a great way to waste $50bn

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