Linked by Mohit Ranka on Thu 17th May 2007 15:07 UTC
A recent Google acquisition of DoubleClick for a whopping USD 3.1 billion has turned many heads. The recent past certainly does not fit into Google's traditional non-aggressive attitude towards acquisitions for monopoly in the market. DoubleClick Inc., a spearhead in ad-serving, is only one of many companies acquired by Google. A comprehensive list can be seen here. Beside Google's acquisitions, this article will also explore some changes in Google's philosophy and potential threats to web community.