Linked by Thom Holwerda on Wed 20th Jun 2007 09:26 UTC, submitted by TB
Internet & Networking "Apple's Safari is making its way to the Windows platform with the serious intention of making a dent in the market. As brilliant as the people are at Apple, I can't help but laugh at their, to put it politely, delusion. Before I ramble on too much, here are my five reasons why Safari will fail on the Windows platform." My take: Safari on Windows isn't here to take over the Windows browsing market. It's here for the iPhone.
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RE
by Kroc on Wed 20th Jun 2007 10:07 UTC in reply to "RE"
Kroc
Member since:
2005-11-10

Bundling Safari with iTunes and installing it automatically, akin to MSN Messenger installing Toolbars, desktop search and all tons of sh!t is marketing, how?

Apple don't have to market Safari/Win, they only have to bundle it.

Reply Parent Score: 3

RE
by twenex on Wed 20th Jun 2007 11:06 in reply to "RE"
twenex Member since:
2006-04-21

Apple don't have to market Safari/Win, they only have to bundle it.

Bundle it, how? They don't distribute Windows, they don't do PC's (in the Intel-with-BIOS-and-Windows-or-Linux sense), and if they did their PC business would probably go the way of Commode's, possibly taking their Amiga^WMac business with it.

Reply Parent Score: 4

RE
by Kroc on Wed 20th Jun 2007 11:11 in reply to "RE"
Kroc Member since:
2005-11-10

There's 100 million downloads of iTunes a day.
iTunes comes bundled on some manufacturers machines in Europe.

Firefox gets 50m a day. Just by including Safari with iTunes, 100m people a day will be unwillingly downloading Safari. This is inherently wrong, because those 50m downloads of Firefox are willing participants who know what they're getting.

The Mozilla blogger's comments about Steve Jobs bleak view of the Internet refelects very much on Microsoft's view of the net when It was just them vs. Netscape, with Netscape with the larger share. They killed netscape by bundling IE, and Steve Jobs showed on stage that Firefox, Opera and all other browsers did not exist in their desired view of the Internet.

Reply Parent Score: 5

RE
by polaris20 on Wed 20th Jun 2007 13:12 in reply to "RE"
polaris20 Member since:
2005-07-06

Bundle it, how? They don't distribute Windows, they don't do PC's (in the Intel-with-BIOS-and-Windows-or-Linux sense), and if they did their PC business would probably go the way of Commode's, possibly taking their Amiga^WMac business with it.

Ever hear of the iPod =)? Works on Windows too. It requires iTunes to work, of which people download.

All Apple has to do is bundle it with iTunes, and leave the checkmark checked by default, and maybe even have it ask the user "would you like to use Apple Safari as your default browser?"

User: "Hmmm....iPod good. iTunes good. Sure, I'll use it".

If anything, Apple has a potential edge in getting Safari out there fast, due to the continuing popularity of the iPod, and its reliance on iTunes.

Reply Parent Score: 1

RE
by makc on Wed 20th Jun 2007 13:49 in reply to "RE"
makc Member since:
2006-01-11

Assuming they do want a (big) share of the Windows bowser market, which is not true by now, IMHO.

'marketing' was in response of claiming how good safari is and how many times it has been downloaded (but i think the world will become 'chosen' ;)

Reply Parent Score: 1