Linked by Thom Holwerda on Thu 26th Jul 2007 16:01 UTC, submitted by SEJeff
Linux After years of being relegated to server racks and the desktops of ultrageeks, Linux is finally making some headway as a viable alternative to Windows on the consumer desktop. That's the optimistic message delivered by a newly energized contingent of Linux proponents. By employing the same consumer-friendly marketing techniques practiced by Microsoft, and by taking advantage of the rising popularity of web-based applications, Linux vendors are getting ready for what they say will be a wave of consumer interest in the free operating system.
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RE[3]: This again?
by archiesteel on Thu 26th Jul 2007 17:18 UTC in reply to "RE[2]: This again?"
archiesteel
Member since:
2005-07-02

Some vendors have already begun to put Linux logos (or mentioning Linux support on their packaging). It'll happen more as Linux use increases.

Personally, I prefer "App compatibility database" solutions, with links to them in the main menu or in the browser.

BTW, Joe Sixpack isn't the current target of Ubuntu desktop solutions. The target market is the "intermediate" computer user, who has *some* notions of what Linux is, and who knows he must verify hardware compatibility before buying.

Conquering desktop market share requires a strategic approach - you can't just indiscriminately target everyone and their dog, and in fact no one is really trying to do that right now.

Reply Parent Score: 3

RE[4]: This again?
by netpython on Thu 26th Jul 2007 17:24 in reply to "RE[3]: This again?"
netpython Member since:
2005-07-06

BTW, Joe Sixpack isn't the current target of Ubuntu desktop solutions. The target market is the "intermediate" computer user, who has *some* notions of what Linux is, and who knows he must verify hardware compatibility before buying.

Hopefully Dell does verify ;)

Reply Parent Score: 2