Linked by Thom Holwerda on Thu 2nd Aug 2007 23:01 UTC
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Member since:
2005-07-08
I like the "Decade of the Linux Desktop" characterization. Google says you're the fourth person to say that.
Most software discovery happens through word of mouth. Microsoft spent untold millions on the Vista launch, but most people don't realize that there's a new Windows until they see it on someone's computer. A significant chunk of the Windows userbase still doesn't know there's a new Windows.
People don't know about Linux because they never see it on anyone's computer, and advertising can't really change that. It would take nothing short of Mark Shuttleworth buying all the ad time in the next Superbowl to make a dent in Linux awareness.
Linux will gradually gain converts, increasing the probability of any given person discovering Linux, and creating a positive feedback loop. Many aspects of free software are based on network effects, and marketshare is certainly no exception.