Linked by Thom Holwerda on Wed 17th Oct 2007 20:34 UTC
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Member since:
2005-07-08
Carmony is probably more of a natural at marketing than Shuttleworth, but the conventional rules don't apply to Linux. Shuttleworth understands that the Linux market isn't simply a matter of providing a quality product. It's driven by a vocal cadre of lead users who base their loyalties as much on philosophy as they do on quality.
Success in this space is predicated on clearly articulating a vision that resonates with the core of the community. Carmony set out to cultivate demand for an unabashedly "mixed-source" Linux distribution. I'm certain that this demand exists, but that's a pitch to reserve for business and OEM clients. The community-facing marketing effort has to be a crowd-pleaser.