Linked by Smith Johnson on Wed 16th Jan 2008 01:24 UTC, submitted by Dan Warne
Apple Like an anorexic fashion model, Apple's new super-thin MacBook Air has made too many compromises for the sake of being skinny. With such emaciated specs, many are asking: who would buy it?
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who'd buy it
by FunkyELF on Wed 16th Jan 2008 02:04 UTC
FunkyELF
Member since:
2006-07-26

who would buy it

The same people who pay too much for their macbook's, macbook pro's, and iMacs.
They same people who pay for DRM'd music in a lossy format that can't transfer it to other devices.
The same people who pay for movies on iTunes.
The same people who don't care the the iMac doesn't have a connector for it to work like a regular monitor for hooking up a laptop or a new computer after it is obsolete in 3 years.
I have come to the realization that this world is full of stupid people who don't know any better.

I equate those people to the ones who pay $30,000 for a Harley Davidson that breaks down on them all the time.

And guess what!...the world is full of them.

All of that being said...I am thinking about buying some Apple stock. I watched the keynote....genius.

Charge $20 to early iPod adopters for software that comes free on new ones. If I was sitting at the keynote as a consumer I would boo. If I was sitting there as a stock owner I would cheer.

Come out with a new laptop missing a bunch of features but charge a price like it has all of them....genius.
The best part is that they can sell you all the stuff that it is missing afterwards as peripherals. They'll probably even sell you a bag to carry all of that stuff in.
Just one USB port?....genius! Sell more USB hubs.

I thought apple is just as Evil as Microsoft. Then the iPhone came out and I realized they were more evil, but they're better at it. While I don't use any of their products (my iPod runs rockbox and I won it at a holiday party) I'm pretty sure their stuff works great.

Reply Score: 14

RE: who'd buy it
by senornoodle on Wed 16th Jan 2008 03:24 in reply to "who'd buy it"
senornoodle Member since:
2005-07-12

Yeah, after 3 years, iMacs are totally just paperweights, I mean they can't do ANYTHING, and would better be used as monitors.
Come on, you got some valid complaints there, but a lot of people genuinely never even encounter any of the DRM limits on music bought from iTunes. I haven't.

Reply Parent Score: 1

RE[2]: who'd buy it
by bryanv on Wed 16th Jan 2008 16:03 in reply to "RE: who'd buy it"
bryanv Member since:
2005-08-26

They do exactly what they did the day you bought them, and funny thing -- that was 'good enough' at one point.

The only thing that changes is your perception.

Reply Parent Score: 1

RE: who'd buy it
by VManOfMana on Wed 16th Jan 2008 03:40 in reply to "who'd buy it"
VManOfMana Member since:
2006-11-01

I'm pretty sure their stuff works great.


... and this is why I pay the "premium" Apple charges for their products. My MacBook Pro is twice as expensive as my previous Toshiba laptop, but its worth every penny. Value comes from just hardware components.

Reply Parent Score: 2

RE: who'd buy it
by Clinton on Wed 16th Jan 2008 04:53 in reply to "who'd buy it"
Clinton Member since:
2005-07-05

who would buy it

The same people who pay too much for their macbook's, macbook pro's, and iMacs.


I bought a MacBook Pro precisely because it was cheaper (and better) than both of the Dell and HP machines I was also looking at at the time. Some of Apple's prices are high, but not all of them.

They same people who pay for DRM'd music in a lossy format that can't transfer it to other devices.


I can transfer all my iTunes purchases to other devices. Just because you don't know how to do it doesn't mean it can't be done.

The same people who don't care the the iMac doesn't have a connector for it to work like a regular monitor for hooking up a laptop or a new computer after it is obsolete in 3 years.


That doesn't even make sense. Who would do that, really?

Just one USB port?....genius! Sell more USB hubs.


The point of the laptop is to be ultra light and ultra portable. Other laptops focusing on the same market are just as sparse; they have to be.

If you want more USB ports, get a MacBook Pro.

Reply Parent Score: 8

RE[2]: who'd buy it
by getaceres on Wed 16th Jan 2008 10:29 in reply to "RE: who'd buy it"
getaceres Member since:
2005-07-06


"The same people who don't care the the iMac doesn't have a connector for it to work like a regular monitor for hooking up a laptop or a new computer after it is obsolete in 3 years.


That doesn't even make sense. Who would do that, really?
"

I would LIKE to do that. If I have a 22" screen on my room I'd like to connect it to something else once the hardware it has is obsolete. Apple is free to not let me use it in that way but for me it would be a plus point if I were looking for a compact PC.

Reply Parent Score: 1

RE[2]: who'd buy it
by Lokken on Wed 16th Jan 2008 13:12 in reply to "RE: who'd buy it"
Lokken Member since:
2006-06-27

I can transfer all my iTunes purchases to other devices. Just because you don't know how to do it doesn't mean it can't be done.


Without bypassing the DRM (via QTFairUse or something similar), you can't transfer the music to another portable music player (see: non-iPods) while maintaing the same quality as the original. You'd have to burn it to CD, and re-rip as MP3/AAC/etc. In doing this, you're basically transcoding from one lossy codec to another, in effect, losing more and more information along the way.

Reply Parent Score: 3

RE: who'd buy it
by alcibiades on Wed 16th Jan 2008 07:28 in reply to "who'd buy it"
alcibiades Member since:
2005-10-12

FunkyELF says only idiots would buy it. Its not the best way to look at it. Its more about how Apple is positioning itself. This device reminds one rather of the Cube or the Mini. You have a set of features which other manufacturers have not combined because they would not accept the tradeoffs - in this case, low power and lack of ports etc.

This is really Bang and Olafson or Louis Vuitton in computing. You want hard nosed and practical and very portable, you go for the Lenovo X series or similar. What you get with this is a certain consumer image at the price of practicality and performance. Same exact thing happens with the Mini: its not about carrying it around in a coat pocket, its about making compromises on power for the sake of form factor, when the form factor achieved has no real utility other than image.

Its not clear that the people who buy this stuff are silly, its rather that their priorities are different, and Apple is marketing to them, as Louis Vuitton does to its chosen segment, with great success.

In the end, its not really about computing any more than (for instance) a mobile phone with a solid silver case is really about mobiles. Its about the luxury goods market. Apple's great genius has been to find and exploit the luxury goods segment of the personal computing market. No, its not what FunkyELF or I want from our computers, but it is what some people want.

As to whether its going to be good for shareholders, one has some doubts going forward. It might just turn into another Cube. Wait and see how warm it runs!

Reply Parent Score: 4

RE[2]: who'd buy it
by eggs on Wed 16th Jan 2008 16:01 in reply to "RE: who'd buy it"
eggs Member since:
2006-01-23

"You have a set of features which other manufacturers have not combined"

You obviously did not read the article as it cites an example of a computer that combines all the features, plus many more...

"9. Thin but not that thin: Steve Jobs says the MacBook Air is thinner at its thickest point than competing notebooks. But the Fujitsu Q2010 is only 19.9mm thick at its thickest point, and that's 0.5mm -- yes half a millimetre -- thicker. However, in the Lifebook, you get integrated HSDPA/3G/GPRS, an ExpressCard slot (34/54), SD card slot, two USB ports, inbuilt VGA out, Ethernet, Firewire, fingerprint sensor. I'd say that functionality is worth an extra half millimetre."

I have seen ultraportable laptops like this long before Apple got involved.

Reply Parent Score: 2

RE: who'd buy it
by evangs on Wed 16th Jan 2008 07:53 in reply to "who'd buy it"
evangs Member since:
2005-07-07

The same people who pay too much for their macbook's


When I was shopping for a Macbook about a year and a half ago, I did a lot of searching. I was already working on Linux quite a bit so what I needed was a Linux laptop. Nothing on the market came close to the Macbook in terms of price/specs. The closest at the time was some Dell system which cost exactly the same as the Macbook. Given those options, the Macbook was a no brainer.

Apple may overcharge for their Power Macs and iMacs, but their laptop line is very very competitive.

Reply Parent Score: 7

RE[2]: who'd buy it
by rayiner on Thu 17th Jan 2008 00:10 in reply to "RE: who'd buy it"
rayiner Member since:
2005-07-06

At least the last time I checked, the PowerMacs were ridiculously competitive too. Apple seems to have a pretty high margin on the MacBook Pros, but then again, a lot of manufacturers have a "high margin" laptop product like that. A corresponding Sony probably costs you just as much as an MBP.

Reply Parent Score: 3

RE: who'd buy it
by Odisej on Wed 16th Jan 2008 08:09 in reply to "who'd buy it"
Odisej Member since:
2006-05-11

I wouldn't go as far as calling people stupid for buying apple products. But they are suckers for propaganda. ;) Otherwise I agree with your post. The success of this new product mostly depends on how much money will apple put into advertising which translates into people paying way too much for a thing such as this. As per its performance: nothing special. Except the price.:)

How Apple product function can be seen on the case of iPhone. being a great success in USA it totally flopped in Europe. Why? Well, there are several reasons. But one of the most important ones was that they were not able to build such a hype around it. It just shows that the phone itself is nothing special. And the same goes for this new gizmo.

P.S. Writing this from a wonderful asus eee. Price 299 euros. ;)

Reply Parent Score: 4

RE[2]: who'd buy it
by netpython on Wed 16th Jan 2008 11:22 in reply to "RE: who'd buy it"
netpython Member since:
2005-07-06

The problem is the i-phone didn't support faster protocols such as HSDPA.

Reply Parent Score: 2

RE: who'd buy it
by Soulbender on Wed 16th Jan 2008 09:25 in reply to "who'd buy it"
Soulbender Member since:
2005-08-18

While I don't use any of their products (my iPod runs rockbox and I won it at a holiday party) I'm pretty sure their stuff works great.


I don't want to shatter your illusion or anything but if you use an iPod you're using an Apple product. Running Rockbox just mean you're not using their software.

Reply Parent Score: 7

RE: who'd buy it
by polaris20 on Wed 16th Jan 2008 14:24 in reply to "who'd buy it"
polaris20 Member since:
2005-07-06

who would buy it

The same people who pay too much for their macbook's, macbook pro's, and iMacs.
They same people who pay for DRM'd music in a lossy format that can't transfer it to other devices.
The same people who pay for movies on iTunes.
The same people who don't care the the iMac doesn't have a connector for it to work like a regular monitor for hooking up a laptop or a new computer after it is obsolete in 3 years.
I have come to the realization that this world is full of stupid people who don't know any better.

I equate those people to the ones who pay $30,000 for a Harley Davidson that breaks down on them all the time.


People like you that make such broad sweeping generalizations about a set of users is just as bad as the people you describe.

It's quite possible to enjoy most Apple products while simultaneously thinking the Air is a bad idea.

Let's start making other broad generalizations.....all Linux users are geeks that live in their parents' basements. All Windows users are idiots with spyware-infested computers....shall I go on?

Reply Parent Score: 4

jabbotts Member since:
2007-09-06

That's the corner stone of marketing. Whatever your selling, there's someone out there dumb enough to buy. Sexy sells even if it's that kind of Kate Moss sexy; it'll sell.

The only point I'd question is your Apple is more expensive myth. Apple has never skimped on the quality hardware components even if they did skimp on the catagories of components in this machine. A machine from any other manufacturer build with comparible quality parts is going to be in the same price range as an Apple machine in general.

Now, if your getting your prices from the Apple Store then your getting gutted but reasonable prices from a third party reseller tend to be competitive. (300$ for a gig of ram from Apple, 80$ for the same stick of ram from a third party.. hm...) But then, the Sony store is the same way from what I've seen.

Granted, it's not like the people who just gotta have the latest Apple gadget or there not cool are going to shop around for pricing. I just question the basis of the pricing myth in general is it seems to have long since lost it's basis in reality.

Reply Parent Score: 2

andrewg Member since:
2005-07-06

I think you are partially right. The SSD drive for the XPS M1330 is $750 and Apple's is $999. That's quite a premium and I really cannot see there being any quality difference - the market for these things is so small right now. Apple's RAM upgrades are also ridiculously expensive normally. Again its not a question of quality its just them ripping you off.

Apple is absolutely brilliant at positioning their products and they know the sticker price is the important one.

Reply Parent Score: 2