Linked by Thom Holwerda on Tue 13th Sep 2005 14:16 UTC
Some people say Macs are too expensive. Some say they aren't. I say they've got it all wrong. Read on to understand how I came to this conclusion.
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Apple has achieved their place in the market by differentiating the Mac from the PC -- and controlling the avialability and the cost. Whether the product is better or worse than a commodity PC does not matter -- some people will pay the price and buy the product just because it is different. How they justify this in their own minds is irrelevant!
IT'S MARKETING!! It's also smart marketing. Better to sell one Mac to make $100 than 3 PC's!