Linked by Thom Holwerda on Fri 9th May 2008 11:11 UTC
Google Last week, when Microsoft's attempt at buying Yahoo stranded, Steve Ballmer specifically mentioned Google, and how a possible deal between Google and Yahoo would limit choice and competition in the marketplace. Google explained yesterday how it would fend off possible antritrust concerns following an ad-sharing deal with Yahoo. In addtion, Google noted the irony in Microsoft's complaints.
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google_ninja
Member since:
2006-02-05

Google has had a monopoly on search for quite awhile now, and has used their monopoly on search to gain market dominance in the internet ad market.

Just because they have been able to dodge the monopoly stick for this long doesn't mean its not going to happen. They need to be very careful about moves like this, or they are going to learn how fun it is to gain monopoly status.

sbergman27 Member since:
2005-07-24

Google has had a monopoly on search for quite awhile now,

How are they a monopoly? A monopoly entails more than just having a large market share. You can get a large market share simply by being the very best at what you do. Monopoly is less about market share numbers and more about barriers to entry for other players. Unlike switching operating systems, switching search engines is trivial even for less savvy users. I see no real barriers to entry for the competition beyond having the ability to do a better job of search than does Google.

Most Windows PCs I encounter come with IE as the default browser and default to MSN for their home page. Vista let's you click once on setup to choose Microsoft for all your online service needs, and (I believe someone counted and reported) 40 clicks and some know-how to actually set yourself up for non-MS services. (40 may not be exactly right, but I did take a glance for myself and it was a lot.) Even Microsofts desktop OS monopoly leverage has not been enough to counter Google's advantage of quality and effectiveness.

Google does what they do very well. They have a large market share. But they are not a monopoly.

Edited 2008-05-09 12:37 UTC

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Thom_Holwerda Member since:
2005-06-29

Google does what they do very well. They have a large market share. But they are not a monopoly.


That wholly depends on the definition you employ. I clearly remember my economics professor explaining that a company has a monopoly when it serves like 60% of the market or more (I forgot the exact percentage) - how a company uses that monopoly is irrelevant.

A monopoly does not imply malicious intent or abuse. It might, but it doesn't have to.

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google_ninja Member since:
2006-02-05

Now that apple is on x86 computers (which is what the monopoly ruling was on), MS has what, an 80% marketshare (as a very liberal estimate, i could easily argue for 75%)? What kind of marketshare does Google have on search/advertising? And does google leverage its search dominance to help its ad system?

Monopolies do not only exist for operating systems, and they have nothing to do with anything other then market dominance.

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Arun Member since:
2005-07-07

"Google has had a monopoly on search for quite awhile now,

How are they a monopoly? A monopoly entails more than just having a large market share.
"

A deal with google and yahoo would make google a monopoly. Google has 59% and yahoo 21% share of the online search market. People didn't start hating Microsoft until they became a monopoly and started doing things to maintain it.

You can get a large market share simply by being the very best at what you do. Monopoly is less about market share numbers and more about barriers to entry for other players.


What do you think the barrier to entry is for people who go against Google and are better. Think youtube and google video. What did Google do? They bought them out because google video couldn't compete.

Google couldn't effectively do graphical banner ads so they just bought double click. Embrace and extend any one.

Unlike switching operating systems, switching search engines is trivial even for less savvy users. I see no real barriers to entry for the competition beyond having the ability to do a better job of search than does Google.


I disagree Google is powerful enough to just buy out a competitor and they have done that in the past. Now Google is everywhere and they have also made sure desktops ship with Google toolbar and desktop by default.


Google does what they do very well. They have a large market share. But they are not a monopoly.


Not yet but their behavior as of late mimics Microsoft. Competition is good. Yahoo and Google together would stifle that. The barrier to entry will be that no one will be able to fund a search engine to effectively compete with google. If Microsoft can't fund and attract talent to compete with google how would a start up.

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