Linked by David Adams on Thu 22nd May 2008 16:21 UTC, submitted by Laurence
BBC News reports that Microsoft has come up with an interesting strategy to increase usage of its Live Search service: it is "offering "cold, hard cash" to persuade users to shop online using its Live Search engine and help the company catch up to rival Google. The savings range between 2% and 30% on products sold by select retailers through its so-called cashback service... '2008 is the year that search got competitive,' said Bill Gates."
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Member since:
2006-01-06
Google is no different than Microsoft when it comes to paying for market share. Google has similar deals, and it pays OEMs to put that crappy Google Desktop on their machines (which I immediately remove), make Google the default search engine, etc. And, frankly, their search results are just average. Most search engines return the same results on a comparative basis, so you can get off your high horse about Google doing search "very, very well." The results and performance of search engines has gotten so similar that it's downright boring...