Linked by Thom Holwerda on Thu 29th May 2008 16:16 UTC
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Apple set the bar by bringing this tech to the mass market.
MS's surface is too expensive (and limited) for most people and just about everyone else was researching this or not marketing it in a way to generate much publicity.
It took the iPhone to bring multi touch within the grasp of the general populous.
The iPhone included all the usual suspects, photos you could pinch, google maps and so on, and also allowed you to browse the internet with relative easy.
Apple didn't invent this nor did they add a great deal to it, what they did do is see a market for it and integrate it well into a product.
MS's surface is too expensive (and limited) for most people ... It took the iPhone to bring multi touch within the grasp of the general populous.
Somehow, I'm having a hard time reconciling those two statements. The iPhone is over $500 (US). Sorry, but only the well-heeled are plunking down that much money for the phone, not the "general populous".
Apple set the bar by bringing this tech to the mass market. MS's surface is too expensive (and limited) for most people and just about everyone else was researching this or not marketing it in a way to generate much publicity.
So, Apple is merely good at marketing and publicity. The products aren't actually innovative.
It took the iPhone to bring multi touch within the grasp of the general populous.
If anything, it took the glow from the Apple reality distortion field. If you go to the link in my earlier post, you will see that several companies offered multi-touch devices for sale many years before the Iphone. It was just a matter of time before one of these companies would finally succeed. Apple has an advantage in that its fan base accepts almost everything that the company offers, good or bad.
The iPhone included all the usual suspects, photos you could pinch, google maps and so on, and also allowed you to browse the internet with relative easy.
Lots of phones/PDA-phones offer these features with excellent usability. The Iphone does not have the best usability compared to a lot of smart phones.
Apple didn't invent this nor did they add a great deal to it, what they did do is see a market for it and integrate it well into a product.
The Simon (1992) was "well-integrated" as the first completely touch-screen cellphone that was mass marketed. How was Apple unique in the way it marketed the Iphone and in the way it integrated multi-touch into the already well-established touch-screen phone?







Member since:
2006-11-12
Multi-touch has been around since 1982, prior to Apple's Lisa and Apple's Mac:
http://www.billbuxton.com/multitouchOverview.html
So, how is it that the Iphone has set the bar? What new multi-touch innovation did the Iphone introduce, that others might strive to surpass?