Linked by David Adams on Sat 6th Sep 2008 14:36 UTC
Windows Microsoft's absurdist TV ad starring the odd couple of Bill Gates and Jerry Seinfeld is just the first volley in what promises to be a shock and awe campaign aiming to improve the public image of Windows Vista and position itself as a computing innovator.
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Jerry Seinfeld?
by factotum218 on Sat 6th Sep 2008 20:07 UTC
factotum218
Member since:
2007-03-20

It was just a matter of time before they started playing the "Bill is a nice guy" angle now that he is retired.

I'm betting this is just the start of the "Microsoft is like a big candid conversation with a dated celebrity" campaign.

Edited 2008-09-06 20:20 UTC

Reply Score: 2

RE: Jerry Seinfeld?
by JLF65 on Sat 6th Sep 2008 22:41 in reply to "Jerry Seinfeld?"
JLF65 Member since:
2005-07-06

It was just a matter of time before they started playing the "Bill is a nice guy" angle now that he is retired.


Yeah, I've seen lots of comments all over that the purpose of the ad was to "humanize" Bill Gates - to show he's just a "regular guy" after all.

This should put a stop to that bizarre notion that Gates has billions of dollars and lives in a castle surrounded by a moat! Oh, wait...

Reply Parent Score: 3