Linked by Thom Holwerda on Tue 6th Jan 2009 09:36 UTC, submitted by caffeine deprived
Hardware, Embedded Systems It seems that after Intel, just about every chip maker wants a piece of the netbook pie. AMD is an obvious competitor, but VIA is also eyeing the little notebooks. However, more exotic options like the Chinese Loongson chips and ARM's Cortex A-8 and A-9 chips are also among the contenders. We can now add a new contender: Freescale.
Thread beginning with comment 342605
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[3]: Oh really?
by BluenoseJake on Wed 7th Jan 2009 14:40 UTC in reply to "RE[2]: Oh really?"
BluenoseJake
Member since:
2005-08-11

Yeah. Chrysler, Ford and GM follow the same strategy. Don't bother with low margin saloon cars; rake in the cash on high value SUVs instead. What's good for the car industry is good for the PC industry too. Oh, wait...


in this industry, most of the other manufacturers are like ford and chrysler, they have product lines that span the entire market. Apple is like lexus, they don't have any value lines. So it is kind of like the car industry, but not in the sarcastic way you mention it.

Reply Parent Bookmark Score: 2

RE[4]: Oh really?
by aahjnnot on Thu 8th Jan 2009 00:07 in reply to "RE[3]: Oh really?"
aahjnnot Member since:
2008-07-24

in this industry, most of the other manufacturers are like ford and chrysler, they have product lines that span the entire market. Apple is like lexus, they don't have any value lines. So it is kind of like the car industry, but not in the sarcastic way you mention it.

Last time I checked, Lexus was owned by Toyota. And almost every other luxury motor brand either has some value products (eg BMW also makes the Mini) or is owned by a cross-market company (eg Fiat owns Ferrari). R&D costs and the logistics of international distribution mandate these tie-ups.

Apple's recent success is built on high-volume consumer products, many of which are very competitively priced. The laptop business looks much less appealing, especially at the outset of a possibly lengthy period of economic decline and massive private sector deleveraging.

You might remember this post in three years time.

Reply Parent Bookmark Score: 2

RE[5]: Oh really?
by BluenoseJake on Thu 8th Jan 2009 12:53 in reply to "RE[4]: Oh really?"
BluenoseJake Member since:
2005-08-11

Apple's recent success is built on high-volume consumer products, many of which are very competitively priced. The laptop business looks much less appealing, especially at the outset of a possibly lengthy period of economic decline and massive private sector deleveraging.

You might remember this post in three years time.


Last time I checked, Apple's business compared to the rest of the industry was decidedly low volume, at least as far as computers are concerned.

Reply Parent Bookmark Score: 2