Linked by Thom Holwerda on Wed 4th Feb 2009 07:05 UTC
Apple Apple has always been about moving forward, about pressing customers to buy the latest and greatest. Product pacing has been high in Cupertino (except for the Mac Mini, obviously), and this is obviously a good thing if you're an Apple bean counter. Most Apple fans more or less accept this planned obsolescence without question, but the company may have just gone a little too far.
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Time for some critical reflection on Apple
by porcel on Wed 4th Feb 2009 08:26 UTC
porcel
Member since:
2006-01-28

Good call, Thom.

More journalists and bloggers need to do just that. All large corporations will push far enough until the consumers of their products say they have had enough.

Apple does not do this in ignorance. They know that they have a loyal following and that they are able to get away with behavior that no other company would.

It is high time that Apple's users push back in a meaningful and coordinated fashion. Remember that 1984 ad with its not-so-subtle references to an Orwelian future?

One of Orwell's big concerns was when people relinquish their freedom to empty slogans that mean the exact opposite of what they claim.

Apple thinks or does "different".

I think not. Just another corporation without much concern for anything other than profits.

And before I get the horde of hard-core capitalists telling me that that's the way it has or needs to be.

Spare me.

You can make good money and be good to your customers. Sometimes, it means making less money, sure, but I would rather do that and retain a sense of corporate responsibility and honor the founding values of the company than sacrifice everything I or the company once stood for in the quest for higher profit margins.

Edited 2009-02-04 08:31 UTC

Reply Score: 14

wakeupneo Member since:
2005-07-06

and honor the founding values of the company

uh-huh...tap a market and make lots and lots of money by pushing the technological envelope with cool toys that everyone would want to have.

Generally, I see what you're both saying... but since I'm a glass half full kinda guy, I see the picture a little differently.

For me, Apple's message with the 1984 ad was as much about breaking the shackles of the existing culture and doing something new and brave as it is 'Orwellian'...to hell with the repurcussions. Sometimes a little revolution is good and necessary to move forward.

And there's usually a reason.

And no, I don't own one.

Edited 2009-02-04 12:05 UTC

Reply Parent Score: 2