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Why? Because an Apple netbook would canibalize sales of their notebooks to some extent. They must have figured out that selling more low-margin machines simply wouldn't compensate the decrease it would cause in sales of their high margin notebooks.
Highly unlikely - that would be like saying the eee pc has canabalised the asus higher end laptop sales, which it hasn't.
If Apple included a bare basics cut down operating system with an easy to use UI, maybe touch screen navigation; there would be no cross over. The netbook would be a targeted simple device with a set number of things it can accomplish whilst leaving the more expensive ones open to the more flexible needs of end users for general computer needs.
That's the point I've made above, and how Apple has always thought. Why bother selling a computer cheaply when those same people could be spending more on something more expensive. The problem is that that is always a low volume market (more cheap stuff gets sold, suprisingly) and more at risk when people just stop spending at all on higher priced goods.
So make a high margin netbook. I've said this before, but I'll say it again. Take the Macbook air, shrink it to a 9" screen, chuck in an Atom CPU and a fast SSD drive, make sure it gets a great battery life and add an iPhone like touch screen. If Apple made a laptop like that I know I'd buy it, and I'm not even an Apple fan.
Actually I have an air. Besides the price which is ridiculous I already think of selling off my two other netbooks. The air is what a netbook was supposed to be. It is light and you basically can carry it everywhere around. But you dont get the eyestrains of the cheapish netbook displays. The air is sort of for me now the folder people carried around in the past. It has a folder like feeling and basically goes with me whereever I go. From the classical netbook side of things I have yet to see such a model. The Asus S101 probably comes close it fits into your description, but I really would miss the bigger display of the air. The only machine I have seen which is comparable is the Lenovo x300 which is even lighter and also has a DVD drive! But those two machines are basically another league pricewise!




Member since:
2005-11-06
Something to consider is that "Apple is losing sales by not having a netbook" is not in and on itself a good reason for them to have one.
Why? Because an Apple netbook would canibalize sales of their notebooks to some extent. They must have figured out that selling more low-margin machines simply wouldn't compensate the decrease it would cause in sales of their high margin notebooks.