Linked by Thom Holwerda on Wed 25th Feb 2009 10:17 UTC
Microsoft Microsoft's CEO Steve Ballmer had some interesting things to say yesterday about which companies Microsoft sees as its competitors in the client operating system space. You'd think Apple was their number one competitor - and you'd be wrong. Microsoft sees two other competitors as their primary adversaries.
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Comment by Darkmage
by Darkmage on Wed 25th Feb 2009 13:33 UTC
Darkmage
Member since:
2006-10-20

Apple isn't a threat to microsoft because Apple can never gain 100%. If Apple gain 100% share it'll destroy their exclusive/cool image. Microsoft already have apple in their pockets anyway since most macs are running microsoft office. Linux is far scarier to Microsoft because even if they manage to get office onto Linux machines, once Linux is in a dominant position it won't be budged off ever. You can't compete with free and high quality at the same time. Linux might eventually get dislodged by another open source kernel with say a mac like environment, but the new platform will still be open source and all the code will be cheap/free. Microsoft are scared about linux because the writing is on the wall. Ubuntu and netbooks are proving that linux is a viable desktop os and when Linux reaches critical mass eg EA pledging linux support like they did with macs, the market will surge forward. For Microsoft it means they may be left without an office or OS product to sell to anyone.

Reply Score: 5

RE: Comment by Darkmage
by h3rman on Wed 25th Feb 2009 14:31 in reply to "Comment by Darkmage"
h3rman Member since:
2006-08-09

Apple isn't a threat to microsoft because Apple can never gain 100%. If Apple gain 100% share it'll destroy their exclusive/cool image. Microsoft already have apple in their pockets anyway since most macs are running microsoft office.


I'd add to that that Microsoft, as far as I know, still has a lot of Apple stock (!). When Apple does well, MS is happy too.

Linux is far scarier to Microsoft because even if they manage to get office onto Linux machines, once Linux is in a dominant position it won't be budged off ever.


That's why you can expect Microsoft to invest heavily in their relationship with OEMs. It's still impossible for "Linux" (whatever that is) to compete with an OS that's installed on virtually every pc-ish device out there.

Ubuntu and netbooks are proving that linux is a viable desktop os and when Linux reaches critical mass eg EA pledging linux support like they did with macs, the market will surge forward. For Microsoft it means they may be left without an office or OS product to sell to anyone.


Well, no empire lasts forever. But don't except MS to collapse anytime in the next decade.

Reply Parent Score: 3

RE[2]: Comment by Darkmage
by wakeupneo on Wed 25th Feb 2009 14:53 in reply to "RE: Comment by Darkmage"
wakeupneo Member since:
2005-07-06

I'd add to that that Microsoft, as far as I know, still has a lot of Apple stock (!). When Apple does well, MS is happy too.


Actually, I'm sure there was a Fortune article some time ago that said MS sold their Apple shares in 2003, once the initial 5 year deal was complete.

The list of major shareholders seems to confirm it. No mention of MS:

http://finance.yahoo.com/q/mh?s=aapl

Edited 2009-02-25 14:58 UTC

Reply Parent Score: 8

RE: Comment by Darkmage
by rbrhood on Wed 25th Feb 2009 19:22 in reply to "Comment by Darkmage"
rbrhood Member since:
2009-02-25

Apple isn't a threat to microsoft because Apple can never gain 100%. If Apple gain 100% share it'll destroy their exclusive/cool image.


Competent marketing people (of which Apple has its share) can always generate 'exclusivity'. You know, some people will pay good money for water that is less pure than tap water, so long as it comes in a bottle with the right brand on the label. This can be done within the product range of one company, too. Simply create more exclusive Macs and iPods and charge more.

Reply Parent Score: 1