Linked by Thom Holwerda on Fri 27th Mar 2009 19:59 UTC, submitted by shaneco
Windows In a move that shouldn't surprise anyone, Microsoft has finally started to run an ad that's a direct attack against Apple. Previous marketing campaigns by Microsoft have always more or less ignored Apple, but the company's latest commercial is a direct attack on Apple in a place where it should hurt Apple the most: price.
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It Surprised Me!
by SterlingNorth on Fri 27th Mar 2009 20:19 UTC
SterlingNorth
Member since:
2006-02-21

Actually, this surprises me very much. Microsoft generally has the marketing sense of a dead carp.

I disagree with you on people being confused by "cool" for "rich". Frankly, having and showing off expensive things has always been the way to show off your higher status -- your coolness. This goes beyond the Macphile talking about Apple's "premium" brand. Abercrombie and Fitch is based on convincing teens and twentysomethings they're better than their peers because they wear $200 jeans. Starbucks convinced people that their $4.00 coffee pays not only for the drink but the atmosphere. I remember kids in high school fighting each other over the cool $200 sneakers. There is very much in this world that confer status because of its cost. Designer clothes and accessories. Mercedes Benz automobiles.

Reply Score: 9

RE: It Surprised Me!
by libray on Fri 27th Mar 2009 20:31 in reply to "It Surprised Me!"
libray Member since:
2005-08-27

Mac users are more likely to have a VW, or BMW. They are the ones who will run you over on the highway, with he VW crowd being even more agressive. The Mazda crowd are here as well, but then except for the BMW, those are not all normally expensive cars.

Seriously, the new cool is not showing that you are a true tard but rather how much smarter you are because you can do more but not spending more. MB owners don't care which computers to own, their assistants run Windows.

Reply Parent Score: -1

RE[2]: It Surprised Me!
by Kroc on Fri 27th Mar 2009 20:57 in reply to "RE: It Surprised Me!"
Kroc Member since:
2005-11-10

---Replied to wrong comment---

Edited 2009-03-27 21:09 UTC

Reply Parent Score: 1

RE[2]: It Surprised Me!
by lqsh on Fri 27th Mar 2009 21:57 in reply to "RE: It Surprised Me!"
lqsh Member since:
2007-01-01

I'm a Mac owner and drive a Hyundai.

Reply Parent Score: 2

RE: It Surprised Me!
by weildish on Fri 27th Mar 2009 20:54 in reply to "It Surprised Me!"
weildish Member since:
2008-12-06

On the contrary, at least where I come from and the "groups" I happened to be in throughout my school years, the people who spend $100 for jeans with pre-made holes in them (I never got that concept... I'm happy to make my own holes through normal wear-and-tear, thank you) or $200 on shoes are generally seen as stuck-up snobs and idiots for paying more for less. Even amongst the teens themselves.

I personally don't see the sense in overpaying for a Mac system when you generally get much less (operating system preferences aside). Social status shouldn't (and isn't for many people) based on how much one pays for his or her computer.

Reply Parent Score: 2

RE[2]: It Surprised Me!
by yakirz on Fri 27th Mar 2009 21:51 in reply to "RE: It Surprised Me!"
yakirz Member since:
2006-05-11

How do you get less? A new Mac comes not only with OS X (which to those like me is the selling point, not a logo like the dumbass Ballmer thinks is the draw), but with Garageband iMovie and iPhoto. What does Windows include? No music creation software, no decent photo software, and nothing that comes close to iMovie as part of the whole package.

Edited 2009-03-27 21:53 UTC

Reply Parent Score: 2

RE[2]: It Surprised Me!
by lqsh on Fri 27th Mar 2009 21:59 in reply to "RE: It Surprised Me!"
lqsh Member since:
2007-01-01

It costs more because it's a nicer, safer, easier to use OS. The hardware is better quality. Simple.

Reply Parent Score: 4

RE[2]: It Surprised Me!
by middleware on Sun 29th Mar 2009 01:02 in reply to "RE: It Surprised Me!"
middleware Member since:
2006-05-11

You know, I really get LESS. There is no Intel Centrino Duo logo, no Designed for Windows logo, no GeForce inside logo, and no Windows license at its back. I am really happy with that less.

Reply Parent Score: 3