Linked by Thom Holwerda on Fri 27th Mar 2009 19:59 UTC, submitted by shaneco
In a move that shouldn't surprise anyone, Microsoft has finally started to run an ad that's a direct attack against Apple. Previous marketing campaigns by Microsoft have always more or less ignored Apple, but the company's latest commercial is a direct attack on Apple in a place where it should hurt Apple the most: price.
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Much better than their other ones. I can't tell the quality from that video, but I hope they've gotten rid of the low quality web-cam feel from them. However, I still don't like their use of the phrase "I'm a PC". That's really the main problem I have with the adverts, besides them not really being particularly creative/funny (but then, most ads aren't).
)
The Apple ads weren't saying that those two people were actually humans, but rather, they were acting as anthropomorphic computers... demonstrating the personalities that they would have if they were human. After all, it wouldn't make sense for Apple to alienate their target market by saying they were boring and only ran Office software.
The Microsoft adverts on the other hand, actually seem to be calling their users PCs... something that most people probably don't appreciate. (I'd take it more as a compliment though assuming the PC runs Linux
Edited 2009-03-27 20:23 UTC