Microsoft's "You find it, you keep it" campaign, which directly attacks Apple, has seen another instalment. The first one, with Lauren criticising Apple for its pricing policy and lack of choice, was met with mixed reviews, and I'm sure the second one will not be received any differently. Giampaolo disses Apple for a lack of power and being all about aesthetics.
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Member since:2005-08-11
Member since:2005-07-06
Man, that's irritating, I can't read anything you write with that 10 year old joke glaring in my face.
And it still exists today in Windows Vista; crap layered on crap layered on crap layered with new flavour of crap. Microsoft Windows is the quintessential example of a crap product whose lack of leadership from the top down shows in everything part of the operating system.
From the GUI to the various bundled applications it looks like a Linux distribution from over 10 years ago where every bundled application uses a slightly different widget kit based on when it was developed; I'm not talking about look and feel, I am talking about the fact that over 20 years Microsoft has developed and evolved widget kits (command controls as some call them) and continues to use them to this day.
Microsoft reminds me very much of the stoner who sits in the corner of the room who goes, "dude, you just like need to chill out, colour it a gaudy dark grey with some transparency and call it vista - like vista reminds me of my beach house where I got this narley root from this hot chick!".
Edited 2009-04-05 13:04 UTC
Member since:2008-07-15
While Apple did advertise some of the strengths of their products, they did as much Microsoft bashing as anything else. Still, I agree with you, and it's the same here in the US with political parties. Now it seems Microsoft and Apple are jumping on this train, where they don't advertise the strengths of their own products but spend time putting down the competitor, and one has to wonder why. Do neither of them have enough strengths to show? Or does that just take more time, and it's easier to put down your opposite number?
As for me, I'm one of the Mac users who doesn't give a crap about how their computer looks, but I really do like OS X. And as for under powered... well, I'll take my 2.4ghz Macbook which can get me up to five hours of battery life (with wifi on and performance set at full I might add) and only ways about 4lbs over most cheap PC laptops that might get half that battery life (if I'm lucky) and have less power, and way a hell of a lot more to boot. Honestly, I've found that once you actually get into the same hardware characteristics of a PC versus an Apple (the power, the weight, the battery, and the form factor), the price difference isn't as big as Microsoft would like to make it out to be.
Member since:2007-01-01
Member since:2005-10-31
Member since:
2006-10-08
I'm not raising my voice very often in MICROS~1 related topics, but I had an interesting observation which I think is worth sharing.
Comparing this to the MICROS~1 advertising, I see a parallel to how political parties advertisement has changed in Germany: In the past, a party said: "Vote for us, we're the best!" Today, they say: "Vote for us, the others are worse!"
Instead of concentrating on the own strengths, it seems that advertisement wants to "imply" strengths by showing other one's weaknesses and try to create a comparative situation. For such a setting, you don't even need any strengths, you just have to show something as a weakness (even if it's not). You can even abandon all principles of comparison and compare "apples to oranges".
And because we're talking about advertisement here, you don't need to stick with the truth. A claim is enough.
Finally, I don't think the advertisement clip shown will convince those who want to say goodbye to "Windows" to buy a PC again... but that's just my individual opinion, because I'm not in the target group of MICROS~1's advertisement department. :-)
Edited 2009-04-05 11:52 UTC