Linked by Thom Holwerda on Sun 5th Apr 2009 10:27 UTC
Windows Microsoft's "You find it, you keep it" campaign, which directly attacks Apple, has seen another instalment. The first one, with Lauren criticising Apple for its pricing policy and lack of choice, was met with mixed reviews, and I'm sure the second one will not be received any differently. Giampaolo disses Apple for a lack of power and being all about aesthetics.
Thread beginning with comment 357078
To view parent comment, click here.
To read all comments associated with this story, please click here.
google_ninja
Member since:
2006-02-05

The first rule of advertising: When you are number 1, never mention your closest competitor. All you’re doing is giving them free advertising.


... except for that this is in response to apple doing the exact same thing for the last 3 years in their very successful "Get a Mac" campaign.

Like Thom said, these ads aren't about stealing mac users, they are about keeping windows users. You don't have to say your the best, all you have to say you are a viable option.

Reply Parent Score: 4

BlackJack75 Member since:
2005-08-29

Except Apple isn't number 1 (by far). For the little guy it's always much more efficient to diss the big guy. Everyone already knows and uses Windows, you've got nothing to lose.

For the big guy to even mention the little guy is indeed just drawing more attention to it. Believe it or not, outside the techie bubble are still a lot of people today who believe macs are dead and dissappeared in the 90's. That ads shows then they are still a choice and that they look better than the other devices.

Reply Parent Score: 5

google_ninja Member since:
2006-02-05

Believe it or not, outside the techie bubble are still a lot of people today who believe macs are dead and dissappeared in the 90's


Maybe in europe, not in north america. between ipods, iphones, apple stores, product placement in tv and movies, and those ads on tv, Apple is an incredibly hip brand at the moment. If you walk into a starbucks in any major city here, you will likely see at least a few apple logos, and if you walk into any major computer store (especially the ones made for people who don't know what they are doing), you are going to see a fairly prominent apple section.

Reply Parent Score: 2