Linked by Thom Holwerda on Sun 5th Apr 2009 10:27 UTC
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RE[2]: The first rule of advertising
by BlackJack75 on Sun 5th Apr 2009 13:38
in reply to "RE: The first rule of advertising"
Except Apple isn't number 1 (by far). For the little guy it's always much more efficient to diss the big guy. Everyone already knows and uses Windows, you've got nothing to lose.
For the big guy to even mention the little guy is indeed just drawing more attention to it. Believe it or not, outside the techie bubble are still a lot of people today who believe macs are dead and dissappeared in the 90's. That ads shows then they are still a choice and that they look better than the other devices.
RE[3]: The first rule of advertising
by google_ninja on Sun 5th Apr 2009 13:48
in reply to "RE[2]: The first rule of advertising"
Believe it or not, outside the techie bubble are still a lot of people today who believe macs are dead and dissappeared in the 90's
Maybe in europe, not in north america. between ipods, iphones, apple stores, product placement in tv and movies, and those ads on tv, Apple is an incredibly hip brand at the moment. If you walk into a starbucks in any major city here, you will likely see at least a few apple logos, and if you walk into any major computer store (especially the ones made for people who don't know what they are doing), you are going to see a fairly prominent apple section.





Member since:
2006-02-05
... except for that this is in response to apple doing the exact same thing for the last 3 years in their very successful "Get a Mac" campaign.
Like Thom said, these ads aren't about stealing mac users, they are about keeping windows users. You don't have to say your the best, all you have to say you are a viable option.