Linked by Thom Holwerda on Sun 5th Apr 2009 10:27 UTC
Windows Microsoft's "You find it, you keep it" campaign, which directly attacks Apple, has seen another instalment. The first one, with Lauren criticising Apple for its pricing policy and lack of choice, was met with mixed reviews, and I'm sure the second one will not be received any differently. Giampaolo disses Apple for a lack of power and being all about aesthetics.
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BlackJack75
Member since:
2005-08-29

Except Apple isn't number 1 (by far). For the little guy it's always much more efficient to diss the big guy. Everyone already knows and uses Windows, you've got nothing to lose.

For the big guy to even mention the little guy is indeed just drawing more attention to it. Believe it or not, outside the techie bubble are still a lot of people today who believe macs are dead and dissappeared in the 90's. That ads shows then they are still a choice and that they look better than the other devices.

Reply Parent Score: 5

google_ninja Member since:
2006-02-05

Believe it or not, outside the techie bubble are still a lot of people today who believe macs are dead and dissappeared in the 90's


Maybe in europe, not in north america. between ipods, iphones, apple stores, product placement in tv and movies, and those ads on tv, Apple is an incredibly hip brand at the moment. If you walk into a starbucks in any major city here, you will likely see at least a few apple logos, and if you walk into any major computer store (especially the ones made for people who don't know what they are doing), you are going to see a fairly prominent apple section.

Reply Parent Score: 2

tylerdurden Member since:
2009-03-17

Believe it or not, in America #2 is still behind #1.

Hipness does not affect the laws of mathematics and the ordering of integer numbers.

Reply Parent Score: 1

unclefester Member since:
2007-01-13

In in Australia Starbucks has been a dismal failure - we hate the watery swill they call coffee. Apple is considered a brand for teenagers (Ipods) and wankers (Iphone). Apple laptops are an overpriced rarity.

Reply Parent Score: 4