Linked by Thom Holwerda on Sun 5th Apr 2009 10:27 UTC
Windows Microsoft's "You find it, you keep it" campaign, which directly attacks Apple, has seen another instalment. The first one, with Lauren criticising Apple for its pricing policy and lack of choice, was met with mixed reviews, and I'm sure the second one will not be received any differently. Giampaolo disses Apple for a lack of power and being all about aesthetics.
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StephenBeDoper
Member since:
2005-07-06

The first rule of advertising: When you are number 1, never mention your closest competitor. All you’re doing is giving them free advertising.


Agreed. And creating a perception that they're the 500lb gorilla going after the little guy is also likely to backfire for Microsoft.

And personally, these ads also invalidate one of the few positive things I could say about Microsoft: "their ads may be dull-as-dishwater, but at least they're mature enough not to engage in the same sort of infantile triumphalism that you see in Apple's advertising." Not anymore, though.

Reply Parent Score: 2

sbergman27 Member since:
2005-07-24

"their ads may be dull-as-dishwater, but at least they're mature enough not to engage in the same sort of infantile triumphalism that you see in Apple's advertising." Not anymore, though.

First they ignore you.
Then they laugh at you.
Then they fight you.
And squash you like a bug.

Edited 2009-04-05 15:27 UTC

Reply Parent Score: 1