Linked by Thom Holwerda on Fri 10th Apr 2009 09:57 UTC, submitted by Moulinneuf
Linux The advertisement wars are really heating up, with Microsoft going on the full assault against Apple with several TV advertisements, after Apple had been pounding the Redmond company with its "I'm a PC" campaign. Just as Microsoft published the third Laptop Hunters commercial, the Linux Foundation announced the winner of the "We're Linux" contest.
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Liked the winning Linux ad best
by Mark Williamson on Fri 10th Apr 2009 15:59 UTC
Mark Williamson
Member since:
2005-07-06

I'll clarify that: I liked them all somewhat. However, cool as the others were, I thought the winning ad seemed the most appropriate for exposing "average" consumers to. The others seemed more appropriate for geeky markets, maybe to IT people...

I honestly didn't think the mentions of Freedom, Choice, etc were necessarily a problem. In terms of tech marketing they don't mean that much to a consumer - but (in our culture, at least!) they are considered Good Things and the mention of them in connection to computing should seem intriguing to the target audience. It's a bit like Apple's "Think Different" ad campaign - it's presenting Linux as somehow unique and interesting, leaving the specifics to a future advert, perhaps.

The Microsoft adverts ... well, on the one hand they are presenting some of the key strengths of the PC (choice and price in the hardware). Apple has been targeting them fairly ruthlessly with the Mac vs PC adverts. For such a dominant company as Microsoft to be making a series of ads where people repeatedly go "Oh no, can't buy an Apple because <foo>" does seem like an acknowledgment that Apple are more of a threat than previously admitted... I'm reminded of:

""First they ignore you, then they ridicule you, then they fight you, then you win." - Mahatma Gandhi

I'd like to stress that I'm not an Apple fan, I don't buy their stuff and I don't expect them to "win" (FWIW nor do I expect them to "lose"). They do make good products, just not ones that suit me. The main reason I picked that particular quote is that Microsoft's newly specific anti-Apple advertising does suggest that Apple has been making inroads and gaining mindshare, thus progressing from the "ignore" to the "ridicule / fight" stage.

One thing that seemed odd about this latest ad: there didn't seem much mention of "Oh, look at all these games for the PC" and "There aren't many games for Mac". I know that plenty of games do get released for the Mac but AFAIK the PC is the gamers' choice still. I'm quite surprised they didn't emphasize this more, given gaming was mentioned.

Reply Score: 2

StephenBeDoper Member since:
2005-07-06

One thing that seemed odd about this latest ad: there didn't seem much mention of "Oh, look at all these games for the PC" and "There aren't many games for Mac". I know that plenty of games do get released for the Mac but AFAIK the PC is the gamers' choice still. I'm quite surprised they didn't emphasize this more, given gaming was mentioned.


For the last 5 years or so, it seems that computer gaming (be it PC or Mac) has been steadily dwindling & losing out to consoles - and I say that as someone who hasn't owned a console since the Genesis. It seems that the only big names left in PC gaming are Valve and Blizzard.

Admittedly, it's largely because consoles have become steadily more PC-like (starting with the Dreamcast). But (IMO) a large part of the success of the XBox line has been directly due to Microsoft deliberately cannibalizing the PC gaming market - buying up PC game dev. companies and "re-focusing" them on the XBox, or paying for exclusives.

Which is probably not something they want to focus attention on.

Reply Parent Score: 2

DrillSgt Member since:
2005-12-02

For the last 5 years or so, it seems that computer gaming (be it PC or Mac) has been steadily dwindling & losing out to consoles - and I say that as someone who hasn't owned a console since the Genesis. It seems that the only big names left in PC gaming are Valve and Blizzard.


Don't forget EA, Epic, Vivendi, ID Software, 3D Realms, and Microsoft. Those are all still pretty big names when it comes to gaming.

Reply Parent Score: 2