Linked by Thom Holwerda on Thu 16th Apr 2009 15:00 UTC
For some inexplicable reason, people treat Apple differently from other PC manufacturers, and as such, it's common to look at the company's well-being separately from others. Yesterday, we reported on the overall state of the PC market, and Apple didn't really make an appearance there. Thanks to the various Apple rumour websites digging through the IDC and Gartner figures, we can still give you all the latest figures on Apple.
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Member since:2005-07-09
Member since:2005-10-12
The thing to be skeptical about is whether the income of the Apple demographic will hold up through this recession. It is not, as with the luxury end of the auto market, genuine asset based wealth. Its disposable income, not really wealth, due to jobs which have derived from the consumer credit boom. These jobs will go, and this demographic is probably more heavily indebted and less financially secure than anyone realizes.
If the recession continues another three or four quarters, and the media businesses start seriously retrenching and going bust, Mac and Apple sales generally will take a steep dive.
It may not happen, but they are not protected against recession by their demographic.
Edited 2009-04-17 07:37 UTC
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Member since:
2006-04-03
And it's Apple's (perceived?) expensiveness - more to the point really their "couldn't give a rats if it isn't the cheapest" customer base - that is the reason they're going to continue to do ok.
Its exactly the same as in the "luxury" car market. People who buy luxury cars aren't all of a sudden going to buy Toyota or Kia because of the global economic climate. In fact the majority of that demographic - despite difficult times - will still have significantly more disposable income, and that is the market Apple are in. PC prices have dropped 20% to accommodate the decline in the global marketplace. Apple haven't gone that path because they really don't need to. That may sound elitist but its just the way it is.
Then of course they have their iTunes business...