Linked by Thom Holwerda on Thu 30th Apr 2009 22:09 UTC
While we generally don't really report on Apple rumours (for obvious reasons) I thought the one currently making its rounds across the countless copying/pasting Apple websites is pretty interesting discussion material. According to the ominpresent and omnipotent "people familiar with the matter", as told by AppleInsider, Apple is preparing to compete on... Price.
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Member since:2005-07-06
Ford and GM were selling lot's of SUVs and pickup trucks at massive margins. It seemed a good idea at the time but turned out to be a disaster.
Why did they go for SUV's? because there cars are crap and they weren't selling - the SUV was meant to be their 'saviour'. Ask yourself - why are the majority of the cars on the roads in most countries Korean or Japanese? The market was going in one direction and the US car companies went in another.
The day when I see US made cars of good fuel economy and reliability on the road that are priced in the same range as Japanese and Korean ones - then I would have seen the US car industry 'get it'.
Until that day comes the vast majority will see US cars as big. bulky, boxy and ugly gas guzzlers. I look at cars today from the US and they look as ugly and fuel inefficient as the garbage I saw in on the roads in America when I was there in the 1980s.
You can thank protectionism for the failure of GM to change.
How does this relate to Apple? Apple isn't selling over priced garbage that no one wants to buy - and they're not going out to release a super expensive computer in a vein hope that banking in on guys masculine insecurities compelling them to purchase the 'over priced model'.
Apple's prices can be justified and there is no parallel events within Apples history that duplicate the mistakes the car industry has done - thus you analogy is wrong.
Edited 2009-05-01 02:49 UTC
Member since:2005-07-22
Apple's prices can be justified and there is no parallel events within Apples history that duplicate the mistakes the car industry has done - thus you analogy is wrong.
Apple's prices can be only justified because they sell less than PC makers. The hardware is the same. The software is the only thing that might get a good price, but not as much. So the buyers pay more because Apple doesn't sell in quantity. Their prices are also overinflated. Lets see how they manage to survive in this world going through a crisis and having even more competitors each year with ever nicer and cheaper products.
Edited 2009-05-01 04:12 UTC
Member since:2005-07-06
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Member since:
2007-01-13
Ford and GM were selling lot's of SUVs and pickup trucks at massive margins. It seemed a good idea at the time but turned out to be a disaster.