Linked by David Adams on Mon 25th May 2009 21:22 UTC
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RE[3]: Currency conversion
by righard on Tue 26th May 2009 11:37
in reply to "RE[2]: Currency conversion"
RE[4]: Currency conversion
by kaiwai on Tue 26th May 2009 13:47
in reply to "RE[3]: Currency conversion"
Still the difference in price between a PC bought in the US, and one Europe is much smaller then an Apple bought in the US v Europe.
Again, Apple doesn't distribute them - a local company does; there are factors way outside their control and in a lot of cases it is your local laws that prohibit parallel importing of products which also drive up costs - especially when the given product is a niche product in your country and thus there aren't the economies of scale to reduce the cost of importing, supporting and selling it.
New Zealand is probably lucky in that Apple consolidates their New Zealand and Australian operations in Australia which give them a market of around 25million people; couple that with the fact that it uses English with the standard keyboard lay out - the cost of doing business is a heck of a lot cheaper.
If Europe had a common language with a common set of taxes, regulations etc. then it would be possible to group all of Europe under the same banner, use a single distributor , support centre, sales website etc for the whole continent, and thus you'd get the savings - since none of those things are going to happen, you're stuck with higher prices.
Edited 2009-05-26 13:55 UTC




Member since:
2005-07-06
I suggest you look at the ridiculous level of taxes on products imported; I'm in New Zealand and there is a gap between the US and NZ prices which can be accounted because of currency fluctuations and GST. When in Europe you have tax rates amount to extortion - 17.5% VAT, property taxes, income taxes, regulations, an incredibly niche language then all this drives up cost.