Linked by Thom Holwerda on Wed 10th Jun 2009 12:20 UTC
Apple Despite the beating Apple often receives for its controlling behaviour of the App Store and its Mac OS X EULA, the company really does know how to market itself and its products. At the WWDC in San Francisco, currently under way, the company found a very illustrative way of showing the sheer size and success of the App Store.
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Member since:

It really is a pity more corporations aren't taking a leaf out of Apples book as, personally, I don't consider their software nor hardware to be any better than rival products of the same price bracket (in fact, they often under perform products in cheaper price brackets). But Apple know how package to sell their goods thus the appearance of value is inflated.

If it was for the "appearance of value", the bling and glamour alone, I wouldn't be a full on Mac user today. That was reserved for the good old MacOS9 on the bubble iMacs and the argument would have been perfectly valid back then.

The thing is that most people have no clue as to where MacOSX and many of the underlying technologies originally came from, what kind of company built it, and what the technology was designed to do: To provide a very serious computing platform for students, engineers and scientists.

People only see the bling, buy a Macbook and along the way discover how things seem to work pretty darn well and then hey, they didn't need any support for it yet and hey, maybe it was pretty good value after all, because they're not busy cleaning the Macbook of viruses.

This is what separates Apple from those who just make flashy gadgets with a million features that half-work, because making solid working gadgets is apparently not a priority. Selling as much junk as possible, is. And so:

Take Google Android for example. On the G1 it has more features than the iPhone and Apple really are playing catch up. However the G1 is ugly as sin. Androids defaults (though easily changed) aren't super "sexy" like the iPhones are and the handset wasn't unveiled in some glamorous - and almost religious-like - product launch like the iPhone is.
Thus, regardless of how good the G1 is, it will always play 2nd fiddle to the iPhone.

Ask yourself whether the product launch of the G1 has something to do with the track record of Google releasing an OS for gadgets: They have none.

And so far, developers haven't embraced Android as much as they should. They are going to have to bruteforce their way to fame, by getting Android on a ton of devices, both handhelds and netbooks, and using words like "Google Wave on your phone.". Well, maybe not even that is enough.

Apple already had enormous momentum and attention at the iPhone unveiling because of the iPod. Remember the originally unveiling of the iPod? Not very religious. A small group of journalists and a lot of criticism afterwards for the iPod being underspecced and having less features than previous players.

The Palm Pre was hyped way more, because Palm has historically made very fine hand helds. People remember a good experience, and the release hype is usually connected to the history of the company. Their own recent track record is going to be their next challenge.

These days, geek tech isn't just bought by the geeks. So industries will either have to pander to consumers lust for superficial "bling", or risk loosing market share to those who will.

Personally i think it's a pity technology has moved this way, but then I guess it's the natural evolution when industries reach mainstream consumer markets.

What I dislike, is that you have to wade through the market for tech that works, because there is so much junk. The worst part is that you can't trust brand names anymore. HP making solid professional products? Forget it. Philips making great TV sets like they did in the 80s? Nope.

The day Apple begins to flounder in their ability to deliver solid products, I'm looking for something else.

Reply Parent Score: 4

Laurence Member since:

While that maybe true, Apple aren't the only company releasing high quality goods - which is the point I was making earlier.

However I do see your point that once you have confidence in a brand, there is an understandable reluctance to stray elsewhere.

Reply Parent Score: 2