Intel Unveils New Processor Brand Structure
Linked by Thom Holwerda on Wed 17th Jun 2009 22:36 UTC
Intel Personally, I've always been very confused by Intel's processor branding. Core Duo and Core Solo were pretty straightforward, but not long after we were dealing with Core 2 Duo and Core 2 Quad, which is anything but marketing friendly. Apparently, Intel agrees with us and has announced a fairly massive branding overhaul.
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RE: BMW
by WorknMan on Thu 18th Jun 2009 02:25 UTC in reply to "BMW"
WorknMan
Member since:
2005-11-13

Seriously, what do the 3, 5 and 7 mean. I don't see any sense in the i7 having four cores.


Wanna know what 3 5 and 7 mean? ABSOLUTELY NOTHING!!! That's WTF they mean. They might as well had called them peanutbutter, jelly, and mayo.

The saddest part about this is that Intel probably pays these assclowns a crapton of money, and this is the best they could come up with. Jesus Christ, it just makes me mental!

How can you take something so simple and make it so f**king complicated? If I walk into Best Buy and I see an 'i7' processor, I have ABSOLUTELY NO IDEA WHAT THAT MEANS!! If you're going to seperate them into 'good' 'better' 'best', why not bronze/silver/gold? Of course, people actually understand what that means just by looking at it, so of course they can't do that.

And if i3/i5/i7 is good better best, then I guess the Pentium is average and the Celeron is piss-poor :|

Reply Parent Score: 8

RE[2]: BMW
by hackenbacker on Thu 18th Jun 2009 05:04 in reply to "RE: BMW"
hackenbacker Member since:
2006-01-18

If you're going to seperate them into 'good' 'better' 'best', why not bronze/silver/gold?

That's not a bad idea. But you still have the confusing situation that they keep older stock in the distribution channel, and varying clock speeds at the different levels.

So is the gold I'm looking at older than the silver? Is the silver better for me in that instance? Should I buy a faster bronze, or a slower silver? Which has better energy efficiency / lower cooling requirements?

You might as well just have performance ratings for complete PCs, and just use the code names for the part sales - because that's what the respective markets are most likely to understand.

Reply Parent Score: 1

RE[3]: BMW
by WorknMan on Thu 18th Jun 2009 05:43 in reply to "RE[2]: BMW"
WorknMan Member since:
2005-11-13

That's not a bad idea. But you still have the confusing situation that they keep older stock in the distribution channel, and varying clock speeds at the different levels.

So is the gold I'm looking at older than the silver? Is the silver better for me in that instance?


That probably wouldn't be a problem if they did a better job at differentiating which chips go with which product lines, like they used to do in the old days with Pentium 3, Pentium 4, etc.

Would you have to ask yourself if the Pentium 4 Gold was better/older than the Pentium 3 Silver? Of course, you may have a question of whether the Pentium 3 Gold is better than the Pentium 4 Bronze, in which case if the answer is not obviously no, you have a sh*tty product line and need to go back to the drawing board ;)

Edited 2009-06-18 05:44 UTC

Reply Parent Score: 3