Linked by Thom Holwerda on Fri 19th Jun 2009 09:45 UTC
Windows Despite the generally positive reception of Windows 7 so far, there will still be many people who will want to stick to Windows XP. For these people, downgrade rights are particularly important, and Microsoft has confirmed the rules of the game to El Reg.
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RE[3]: *grabs Popcorn...*
by boblowski on Fri 19th Jun 2009 16:42 UTC in reply to "RE[2]: *grabs Popcorn...*"
boblowski
Member since:
2007-07-23

I some times wonder in my moments of conspiracy theory thinking that all this hype is orchestrated by Microsoft - notice all the new accounts that have suddenly started to appear on osnews.com in the last 1-2 months? not just a couple of extras but a whole swarm of people suddenly signing up; I've noticed that in a number of forums I've been part of for quite some time - a suddenly upsurge in registrations followed by rampant Windows 7 pushing by these new users.


Astroturfing is the word you're looking for: http://en.wikipedia.org/wiki/Astroturfing

Canon is another company that likes to use it as a marketing strategy. You can say a lot about Microsoft, but their marketing department is top notch.

Reply Parent Score: 2

RE[4]: *grabs Popcorn...*
by LobalSurgery on Fri 19th Jun 2009 17:20 in reply to "RE[3]: *grabs Popcorn...*"
LobalSurgery Member since:
2006-09-07

Well, usually top notch.

The "People-Ready Business" campaign comes to mind as one of the more "huh?" things they've done.

Also the insulting Office 2007 ads where they used dinosaurs to make fun of people who haven't upgraded yet. Classy.

And they got thoroughly burned by the "Vista Ready" sticker fiasco.

Hands down my favorite is their frequent use of the word "experience". If you feel like you have to keep reminding people how awesome something is to use, it's probably not that great.

Reply Parent Score: 2

RE[5]: *grabs Popcorn...*
by kaiwai on Sun 21st Jun 2009 05:45 in reply to "RE[4]: *grabs Popcorn...*"
kaiwai Member since:
2005-07-06

Well, usually top notch.

The "People-Ready Business" campaign comes to mind as one of the more "huh?" things they've done.

Also the insulting Office 2007 ads where they used dinosaurs to make fun of people who haven't upgraded yet. Classy.

And they got thoroughly burned by the "Vista Ready" sticker fiasco.

Hands down my favorite is their frequent use of the word "experience". If you feel like you have to keep reminding people how awesome something is to use, it's probably not that great.


A large number of these marketing people tend to be detached from reality- most spending very little time understanding the target demographics let alone understanding the psychology of how people think when it comes to purchasing a product.

I too loath the use of 'experience'. I don't 'experience' a computer, I use it. I don't 'experience software', I use it like a tool - I put stuff into it and get stuff out of it. If an individual thinks that using a computer is an 'experience' then heaven help them.

Reply Parent Score: 2