I'm sure most of you are aware of the advertisements going back and forth between Apple and Microsoft. Apple started out with the "I'm a Mac, I'm a PC" campiagn, and Microsoft responded - after a long wait - with the "Laptop Hunters" ads. Recently, Apple made some price cuts, and according to Microsoft, the Cupertino company's lawyers contacted Microsoft, demanding they take down the ads.
To read all comments associated with this story, please click here.
Member since:2007-09-10
It's really not that hard to see what's going on here.
Apple's not going to ask that Microsoft stop its campaign. They know that it's not possible to succeed at that tactic.
If you read at all closely you can see what's happening.
Microsoft quotes prices in some of those commercials. Apple changed their prices, making certain ads inaccurate/false advertising.
So when Apple legal sends a direct letter stating that ad #3f needs to be removed, Microsoft spins it as asking for the whole campaign to be dropped.
This is simply Apple harassing Microsoft in a perfectly legal way. I guarantee that Microsoft would do the same.
Member since:2006-04-03
I'm going to make an informed comment solely because I believe the entire context of the statement made by Microsoft's employees to their staff... yep I trust that they gave me a 100% accurate account of the situation. After all, why would they deceive their folks or the public about anything? 
Member since:2006-04-03
I'm going to make an informed comment solely because I believe the entire context of the statement made by Microsoft's employees to their staff... yep I trust that they gave me a 100% accurate account of the situation. After all, why would Microsoft ever deceive their folks or the public about anything?
Member since:
2005-08-12
Apple have no moral right to ask MS to take down those ads after 'i am mac /pc' ads. They should realize business reality. People will buy things which give more value to them at lowest cost.
Just compare Mac vs PC specs and prices, or ipod vs zune specs or linux EEE PC netbook vs windows netbooks.
You will always get MORE with windows system. That is undeniable reality.
in this economy you 'cannot' improve your status/image just by flashing apple logo on your laptop in public places.....
Edited 2009-07-16 13:32 UTC