Linked by Thom Holwerda on Thu 16th Jul 2009 12:51 UTC
Microsoft I'm sure most of you are aware of the advertisements going back and forth between Apple and Microsoft. Apple started out with the "I'm a Mac, I'm a PC" campiagn, and Microsoft responded - after a long wait - with the "Laptop Hunters" ads. Recently, Apple made some price cuts, and according to Microsoft, the Cupertino company's lawyers contacted Microsoft, demanding they take down the ads.
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Legal really involved?
by GCrain on Thu 16th Jul 2009 13:33 UTC
GCrain
Member since:
2005-07-11

It is really funny and not very smart of Apple, IF it is true. I doubt that Apple's legal department would 'call' and ask "Hey, you need to stop running those ads, we lowered our prices.". It was a comment at a conference from a guy looking to get a laugh from the audience.

Reply Score: 1

RE: Legal really involved?
by Thom_Holwerda on Thu 16th Jul 2009 13:38 in reply to "Legal really involved?"
Thom_Holwerda Member since:
2005-06-29

He's also an executive and shareholders won't like it if he made the story up.

Reply Parent Score: 1

RE[2]: Legal really involved?
by kaiwai on Thu 16th Jul 2009 13:57 in reply to "RE: Legal really involved?"
kaiwai Member since:
2005-07-06

He's also an executive and shareholders won't like it if he made the story up.


Has that ever stopped him from lying:

And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.


Unscripted? come on, they're paid actors from a company who provides actors who were given $1000 for a device that they never kept - and marketed as though they randomly grabbed a person off the street and the compensation for the time was to keep the laptop. We're talking about a company who tries to portray them doing some marketing using 'real life people' when given $1000 but ignore the fact that these weren't real life people they were actors recruited from an acting company

For those idiots who claim, "oooh, you should know they're paid actors" - that isn't the damn point. The point of the ad, the motivation of the ad was to explicitly give the public the impression of a random scenario with no script or rehearsal (outside maybe some takes to clean up the video) that when a person is given cash in the hand that PC's loaded with Windows offer the best value for money. Well, the reality is that it was misleading.

Compare that to Apple with their switch ads, all the people who appeared on their ads actually own a Mac, they actually use their Macs, and apart from some compensation to get them from A to B, it was the genuine article.

Edited 2009-07-16 13:59 UTC

Reply Parent Score: 3