Linked by Thom Holwerda on Thu 16th Jul 2009 12:51 UTC
Microsoft I'm sure most of you are aware of the advertisements going back and forth between Apple and Microsoft. Apple started out with the "I'm a Mac, I'm a PC" campiagn, and Microsoft responded - after a long wait - with the "Laptop Hunters" ads. Recently, Apple made some price cuts, and according to Microsoft, the Cupertino company's lawyers contacted Microsoft, demanding they take down the ads.
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RE: Apple: Cry Baby!!!
by kholinar on Thu 16th Jul 2009 16:35 UTC in reply to "Apple: Cry Baby!!!"
kholinar
Member since:
2007-09-10

It's really not that hard to see what's going on here.

Apple's not going to ask that Microsoft stop its campaign. They know that it's not possible to succeed at that tactic.

If you read at all closely you can see what's happening.

Microsoft quotes prices in some of those commercials. Apple changed their prices, making certain ads inaccurate/false advertising.

So when Apple legal sends a direct letter stating that ad #3f needs to be removed, Microsoft spins it as asking for the whole campaign to be dropped.

This is simply Apple harassing Microsoft in a perfectly legal way. I guarantee that Microsoft would do the same.

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