OSNews > Thread > "Comment by A.H." by A.H.

Microsoft Renames Windows Mobile to Windows Phone

Linked by Thom Holwerda on Fri 31st Jul 2009 10:30 UTC

"The name Windows Phone applies to Windows Mobile 6.1, 6.5 and multitouch Windows Mobile 7. At least something in the Windows universe is forwards and backwards compatible. Features of the new platform (that is WM 6.5, a.k.a. Windows Phone) include back-up of all SMS and email content into Microsoft's cloud, remote disabling of the handset and inclusion of an iTunes-alike Windows Mobile software repository called Market Place."

0 11 Comment(s)

http://osne.ws/gx1

Thread beginning with comment 376329
To read all comments associated with this story, please click here.

Comment by A.H.

by A.H. on Fri 31st Jul 2009 14:29 UTC

Member since:
2005-11-11

You can call a cat "fish", it's still not gonna swim

Reply Permalink Bookmark Score: 4

RE: Comment by A.H.

by Eddyspeeder on Sat 1st Aug 2009 02:40 in reply to "Comment by A.H."

Member since:
2006-05-10

Microsoft likes renaming. What is now known as "Bing" (which always makes me think of Chandler) was Windows Search, Live Search, MSN Search, Windows Live Search, etc. etc. I kinda lost track of it. Either way they smashed the butterfly at some point after The Island.

Reply Parent Bookmark Score: 1

RE: Comment by A.H.

by l3v1 on Mon 3rd Aug 2009 02:59 in reply to "Comment by A.H."

Member since:
2005-07-06

We all know MS is as much a PR company as a SW company (ok, HW too, so some extent). If there's too much bad blood associated with a brand, one way to go is to change the branding (it's easier if you have some truckloads of cash to drop on the matter)

Reply Parent Bookmark Score: 2