Linked by Thom Holwerda on Fri 31st Jul 2009 12:13 UTC
Microsoft With Apple doing really, really well, and with Microsoft having its first sets of negative figures since the company's founding, Microsoft CEO points his arrows towards Cupertino. In a talk to members of the press and analyst community, Ballmer talked about Microsoft vs. Apple.
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Market Share
by LobalSurgery on Fri 31st Jul 2009 16:12 UTC
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Ballmer: "We say we want big market share but with big market share you take a lower price"

Market share should be a result, not a goal. Build the best product you possibly can, and sell it at a price people are willing to pay. That's it.

I don't believe Ballmer is really that afraid of Apple's market share. Sure, it bugs the hell out of him to see more Macs being used, but I think he knows that Apple's current business model isn't going to land them a majority of the market (and Apple clearly doesn't want any significant portion of the bottom 80-90%).

Microsoft's biggest problem is that once they had over 90% of the OS market, what real motivation did they have to make better products? It didn't (and doesn't) come from other OS manufacturers. Not really. It comes from a fear of people hanging onto their old PC's running XP, and simply holding out on buying a new computer. They have been their own #1 competitor for years. Maybe that's a good definition of a monopoly.

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