Linked by Thom Holwerda on Mon 17th Aug 2009 22:57 UTC
Apple Apple doesn't have a particularly healthy relationship with the press; it has sued websites for publishing information it didn't like, and has tried to keep information under wraps that a journalist tried to uncover via the Freedom of Information Act. Now, however, it has tried to prevent The Times from publishing an article about Steve Jobs.
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Comment by moleskine
by moleskine on Tue 18th Aug 2009 11:59 UTC
moleskine
Member since:
2005-11-05

To me, Apply trying to block this article is not what is interesting about it. Apple try routinely to block or at least discourage a significant proportion of the material written about them. No news there.

What is interesting about the article is why the Sunday Times chose this particular writer. He's not a tech journo, let alone a geek one. He is a writer whose broad repertoire takes in culture and science, mainly (and he has written some very good books, too).

Whether intentionally or not, the article suggests that behind the veil of marketing and hype Apple is a sick company just as it's founder is a man with serious health problems (anyone with a transplanted organ has just exchanged one health problem for another one). Apple of course is in rude health financially, but psychologically, culturally the outfit appears far from well. It sounds a pretty hellish place to work and is beginning to drop out of the zeitgeist.

There is a mood around of "sunlight is the best disinfectant" and in IT sunlight means open standards, not a whole lot of messing with secret, proprietorial manoeuvres. These manoeuvres, let's not forget, go all the way down to trying to stamp on an ordinary user whose iGizmo battery went up in smoke, literally (an incident which is cited in the article).

So I'd suggest this is a worthwhile article, but not because Apple tried to kill it. The implication is that Apple looks great on the outside, but on the inside it is heading for a car crash. I've no idea whether the eventual outcome will be a deal with Google - no one possibly can know what the future may hold - but the article seems to me right in implying that the decline and end of the Steve Jobs era at Apple is going to be a very difficult time. That ghostly, decaying mansion at the start of the article is a very haunting image.

Edited 2009-08-18 12:08 UTC

Reply Score: 2

RE: Comment by moleskine
by Eddyspeeder on Tue 18th Aug 2009 22:52 in reply to "Comment by moleskine"
Eddyspeeder Member since:
2006-05-10

Pride leads to destruction, and arrogance to downfall.

(a.k.a. Pride comes before the fall / Hoogmoed komt voor de val)

Reply Parent Score: 1