Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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Work there
by topcat on Thu 3rd Sep 2009 23:55 UTC
topcat
Member since:
2009-09-03

Ha ha, I've worked at IKEA for 5 years and I hadn't even realized the change...

Anyway, from the article:

"They went cheap, in other words," counters Bucharest designer Iancu Barbarasa, who blogged about the font change on his website.


I think it is quite astonishing that people are surprised by this. 'Going cheap' is what IKEA is all about. This is a do-it-yourself store where you build the furniture and even pick up the furniture boxes yourself--some of which are over 100 pounds.

I'm not too knowledgeable of the world of typography but the article does state that they were using a modified version of Futura before. You would have thought that they would have some sort of permanent license or something like that after the many years that the font was being used. I'm surprised the investment wasn't already paid off...

Reply Score: 1

RE: Work there
by rajan r on Fri 4th Sep 2009 00:41 in reply to "Work there"
rajan r Member since:
2005-07-27

IKEA's brand message is about affordable design. If cheap is the vogue, why not send out a few photocopied flyers printed on dyed A4 paper with all the products squeezed in, instead of sending out a catalogue.

It may not look pretty, but hey, IKEA is about cheap.

Reply Parent Score: 2

....
by SaschaW on Fri 4th Sep 2009 00:43 in reply to "RE: Work there"
SaschaW Member since:
2007-07-19

Now I have seen everything! :-)

This is hilarious!

Reply Parent Score: 0

RE[2]: Work there
by topcat on Fri 4th Sep 2009 00:48 in reply to "RE: Work there"
topcat Member since:
2009-09-03

IKEA is also about utility, something that they achieve with Verdana.

Reply Parent Score: 1

RE[2]: Work there
by Soulbender on Fri 4th Sep 2009 05:36 in reply to "RE: Work there"
Soulbender Member since:
2005-08-18

If cheap is the vogue, why not send out a few photocopied flyers printed on dyed A4 paper with all the products squeezed in, instead of sending out a catalogue.


Because the customers would notice that while the only ones that will notice, and care about, a change in font is a very small group of typography geeks.
The only ones who would then go on being "outraged" about this in blog posts is the same kind of people who write angry letters to the editor expressing their outrage over some typo in an article or just to let everyone know that they are very, very upset with how their neighbours are noisy late at night.

Edited 2009-09-04 05:42 UTC

Reply Parent Score: 3