Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
You probably missed this earth-shattering news, but 
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Member since:2007-07-19
Member since:2009-09-03
Member since:2005-08-18
If cheap is the vogue, why not send out a few photocopied flyers printed on dyed A4 paper with all the products squeezed in, instead of sending out a catalogue.
Because the customers would notice that while the only ones that will notice, and care about, a change in font is a very small group of typography geeks.
The only ones who would then go on being "outraged" about this in blog posts is the same kind of people who write angry letters to the editor expressing their outrage over some typo in an article or just to let everyone know that they are very, very upset with how their neighbours are noisy late at night.
Edited 2009-09-04 05:42 UTC
Member since:2009-06-24
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Member since:
2005-07-27
IKEA's brand message is about affordable design. If cheap is the vogue, why not send out a few photocopied flyers printed on dyed A4 paper with all the products squeezed in, instead of sending out a catalogue.
It may not look pretty, but hey, IKEA is about cheap.