Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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Overblown Issue
by galvanash on Fri 4th Sep 2009 00:58 UTC
galvanash
Member since:
2006-01-25

Honestly, I think Verdana is a horrible font for print and much prefer Futura. But the only reason for me to say that is that I actually do a (small) bit of design and layout work, so I happen to care.

Ikea's target market is not artists and designers. Sure, they may be popular with that crowd - but frankly that crowd is very small. Ikea is a mass market product company - and the mass market quite honestly wont even notice something like this.

The art aspect of catalogs is rarely a key component of their effectiveness - artists don't like to hear this but it is true. Its all about concept, execution, and branding the company - the font you choose to print your ads in is of little or no consequence in the grand scheme of things. Catalogs pretty much boil down to product imagery, pricing, and effective layout and placement... and well thats it really. Maybe the cover, but on the inside who really notices or cares?

Point is if switching to verdana saves them some money it was probably a wise move.

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