Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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topcat
Member since:
2009-09-03

IKEA does sacrifice design in order to save money. Flat packing furniture limits design (and even alters it) in order to save money on transportation.

I do agree with you that it seems odd that they don't already 'own' the font that they were using previously. Also, they've had stores all across the world for awhile now and I assume they've all been using the same Futura in all those locations.

Reply Parent Score: 1

rajan r Member since:
2005-07-27

Flat-packing allows them to shave off quite a lot from the price tag from savings in shipping and assembly.

Unless IKEA was paying through their nose in royalties for IKEA Sans, I don't see how they're saving any money by changing fonts.

Reply Parent Score: 1