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Member since:2005-07-27
Honestly? IKEA's catalogue, with its catchy copywrites, professional photos--many of it not of individual products but sets of it to show its products in living spaces, is merely a functional catalogue?
IKEA's catalogue is more than an consumer informational tool (you could easily condense all the actual information into a few pages otherwise). It is a marketing tool. A form of advertising. Design matters in those - including fonts.
Readability isn't the only goal of fonts--and shouldn't be. Much in the same way penmanship shows personality, fonts is part of a brand identity. It isn't so much that fontsnobs love Futura so much and hate Verdana, its that IKEA replaced a good font suitable for large sizes and print with a font meant for small sizes on a computer screen.
And their reasons are crap (using multiple fonts, for online and print, and for different scripts, isn't exactly terribly inefficient or more expensive). They devalued their brand image--maybe slightly, but definitely.
Member since:
2005-07-06
Its funny most of the comments here are in bewilderment that people actually care about this.
I think the bewilderment is more a consequence of the extent of the near hysterics that the pro-Futura individuals portray over the simple change of one readable font for another one.
The shrill hinting that IKEA's management might have put Ikea in danger, has abandoned their commitment to design, even that humanity has suffered from it... Well, it might be a major disaster in the small font afficionado circle, but the rest of the universe deems this business as usual.
The catalogue is still the same functional listing. There is no loss of information. Just the font changed. It might not be the most sexy font in existance, but it does what it needs to do. It delivers information, the real gold nugget in writing. If it can do so cheaper than Ikea's custom font could, even better.
Can you gather from this response how utterly alien this outrage is for people who see typeface as a means to deliver information, instead of it being a statement itself?